Even bikers get lonely sometimes

Biker Planet is one of those sites that makes you wonder…. what will they think of next?

One of the big pushes of the internet in recent years has been a concept known as ‘niche marketing.’ Niche marketing is about creating websites or products for very select demographics. So in the place of massive dating websites, we have seen Republican dating websites, AIDS dating websites, and now….

biker dating websites.

I guess bikers get lonely too.

A quick browse through random profiles is interesting. Most of the candidates for romance are middle aged, which is no surprise. Most are male and look like rednecks, which is also no surprise. The females - on the whole - are also unattractive, which is also not much of a surprise.

The problem with going after this sort of niche is it so massively skewed to one gender. Things like Republican websites are gender neutral, although undoubtedly that would also attract more guys. But a biker website? Not so sure. They would have to do a hell of a lot of marketing to get women to find out about and join. Otherwise the product will be no good.