Newton Clothiers

Well, Newton Clothiers is chugging along at a slow but good enough pace.

 Three days ago I marked a small milestone which I’d like to share - I have my first 10 shirt customer.  He placed his fourth order three days ago to bring the total to double figures.

 He experimented with his last shirt, choosing a contrast colour with an unusual pattern, and the day after receiving it wore it to a meeting. He told me he got complimented on his shirt by all five people in the room.

 As a result of this I have a new customer, and a new three shirt order from a satisfied customer. I’m pleased as punch, and that’s the only reason I’m writing this.

Probably the number one thing that’s going to bring a customer back to me, even over fit, price, or quality is if they receive compliments from other people. We all want to impress when we dress.

Great news : I have been able to drop my costs in making shirts. Also, the Aussie Dollar is doing very well against the US dollar.

 This, plus my decision to drop my discount program, means that I will soon be able to pass on lower prices to my customers in the form of a 25% drop.

That’s quite substantial in any man’s books.

 Just as a comparison, in Australia a normal tailored shirt will sell for $200. Mine will be priced at $75. The difference in fabric is minor - mine are 80s vs. the 100s of the $200 shirts.

My website, www.newtonclothiers.com, today passed a small milestone which has made me pleased. It’s private, but it has nonetheless put me in a good mood.

As a result, until midnight on March 22 if you use the coupon code BLOG you’ll receive 20% off. All shirts have shipping included. Buying a gift voucher means you can put off all the other stuff - such as measurements - until a time more convenient.

To be completely honest, I don’t even know which midnight it is. I’m not techno-literate enough to make my shopping cart software tell me what time it is, although I can tell you now that it’s not Australian. At a guess it’s probably GMT which means that as this post goes up you have less than 36 hours. Eep!

It’s either that or winning the competition.

My three hints for the next time you speak in public

My three ideas on hiring the perfect employee.