Cartoon Training Devices

MaraStar Communications is a website that is geared towards customer service employee training - using cartoons!

Do you ever hear an idea and think “wow, that was so obvious, why didn’t I think of that?” Well this website is basically that for me.

The intention is to make training of staff more entertaining and more memorable using animated cartoons to push the point across. New employees will have much more interest watching a cartoon than having the typical overly dry subject matter dumped all over them as is so typically the case, and as has happened to me so many times.

In the end to deliver a large amount of material, you’ll have to wade through some of the ‘boring stuff’. But cartoons like that which Marastar provides can really be something that people are looking forward to and not only this, it serves to perfectly illustrate exactly what the trainer means. It recreates the environment which helps the person being trained truly understand the situation and be able to empathise with the customer they are being trained to serve.

I watched one video on their website. It’s quite funny and really serves to ram the point home as well!

The founders of MaraStar really know their stuff because they successfully built one of the largest teleservice firms in the country, RMH Teleservices. Obviously they had been through the experience themselves of having to give dull training to people who can sometimes be - frankly - disinterested.

Another thing is this - new employees at call centers will often say yes yes I will be a great customer service rep but they can lose the enthusiasm quickly without a good empathy and understanding of the person who they are trying to serve. These videos will stay with them perpetually and remind them why excellence is important.

I personally think the website could have more clarity in the color scheme, to make it look more fun and also to instantly grab the interest of the person visiting. Other than that they have done a pretty good job according to me.