I have blogged before about business ideas, when saying that to most successful people, having original ideas is unnecessary. They build on concepts and rules of business, as opposed to ideas.
Here’s a couple of ways to get a good business ‘idea’
1. Go overseas, or even just interstate. I have no doubt that the rest of the world - no matter where you live - is packed full of great businesses just waiting to be replicated in your home country. It could be a certain type of restaurant chain, a new model for car rental, a certain kind of eco-tour.
2. Find a model and transplant it into a different field. The best example I can think of is, in the case of England, a chain of curry houses and in Australia, takeaway Chinese restaurants.
I was in England in 1999 and the amount of Indian restaurants over there is quite simply stunning. Every village we passed through had one. English people love their curry. But as far as I could tell, there were no curry chains - anywhere! The supermarkets were climbing all over it, devoting entire sections to the stuff. That’s changing now - I read an article just two days ago in the paper which mentioned an Indian celebrity investing in a chain of curry houses in England. My first thought - finally!
So now the attention turns to Australia, which has a similarly ubiquitous amount of Chinese restaurants. Every food court has at least one, and most have two. They’ve survived the test of time Australia-wide. So where’s the franchise? Sure, there’s a noodle-chain fad. But as for your regulation lemon-chicken, beef-and-black-bean-sauce kind of place, nothing. Nada. I have had my eyes peeled for one for literally more than a decade now. They still do not exist. A franchise chain could smash the market right open Australia wide, especially in food courts. Think about it - What McDonalds did it to burgers, and Subway to sandwiches, one smart businessman will do to Chinese.
3. Steal someone’s idea. Ok, that sounds a little dodgy. But if you see someone attempting a good idea but doing it poorly, I don’t think you should feel any moral qualms about moving in on their territory. (I’m planning on doing just that later this year, actually.) A danger in this is that people often take faddish ideas without researching viability - there’s a whole bunch of car-share companies around the world right now who are burning cash because the initial start up looked successful.
Further to this, Brad at www.Ideas2Earn.com posts up a business idea every day. Some are definitely viable, although he doesn’t really explore this beyond an eBay or Google search.
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May 21, 2007 at 10:44 pm
Markk
Franchise Chinese food? Sure, it might work, but what about all the competition? How is this franchise going to differentiate itself?
Franchises don’t always work, even if they are successful overseas. The experience of Starbucks in Australia testifies to that.
May 23, 2007 at 10:04 am
admin
What do you mean, how is it going to differentiate itself? There is currently no Chinese franchise in Australia. They can go ahead and do anything they want in the absence of competition.
Your Starbucks example is perfect Mark, because the that model IS successful - for Gloria Jeans and Hudsons. Starbucks hit the market way too late and the imitators killed off their oxygen supply.
Australia has the highest proportion of franchises in the world… that’s a fact. We love our franchises and big brands. There’s no big brand in Chinese right now. What an opportunity.
May 29, 2007 at 11:07 pm
Harmony
Hi Mat,
I agree with you. A franchise can differentiate itself with branding, consistency in quality and assurance. They also can keep costs down in marketing and PR because they are marketing one brand, not many.
Perhaps you’d be interested in bringing your business model to Algeria? I think it’d do well here. There are many tailors who work from thier homes. But, not any high-end brandable men’s shirt tailors.
Chow!
June 3, 2007 at 12:54 am
dave
nice blog mat-e.
hope u have fun on that little trip of yours.
dave
June 8, 2007 at 1:11 am
Brad
Mate
Appreciate the link, it brought me some traffic but the feedback was a little harsh ;-P
I usually try to point out at least one business that is already using the idea of the day.
I won’t bang on though. Shame you aren’t coming to Shanghai on your trip.
Brad