Burger King : a bit of PR genius

In the news today it was reported that Jennifer Hudson had been given free Burger King for the rest of her life.

“The company made the announcement after a recent spat between Jennifer and Simon Cowell. Jennifer responded to Simon’s criticism of her not thanking the show enough for launching her career.

She said: “If I’d been any better at my job when I was at Burger King in my middle teens I wouldn’t be here either, so should I thank them too?” ”

Burger King responded by giving her a free pass for life and this has been more widely reported than the initial story! A bit of PR genius from Burger King there. Opportunism is where it’s at.