Billboards : pay one month, get a year;

I think billboards are a general waste of money, most especially for websites.

But I’ve had an interesting thought.

The Australian outdoor advertising market has been depressed lately. Because of this I’ve noticed that some billboards are staying up for a very long time. There’s one outside Caulfield station for the Melbourne Storm which has been up for a few years now.

There’s also a tram going around Melbourne with a fading ad for G Star, a clothing brand. Whole tram advertising is obviously not that popular, and rather than spending the money removing the ad Connex have just waited for new money to come along.

I can understand why some don’t like the idea of their ad fading and looking, well, crap. If you can find a billboard that is changed semi-regularly maybe you’d be on to something.