August 2008

Search engine optimisation is an important tool that should be incorporated in any online strategy to maximize site visibility. Perhaps the most basic SEO technique is the use of keywords. These keywords are found in the contents of the web site, which will then be indexed by search engines.

But SEO experts say that too much use of keywords (or misuse of these words) is not advisable. Search engines with advanced search processes will think that these sites are bogus and therefore will exclude them from the search list. And while these words should predominantly exist in web contents, it is important to incorporate them naturally into the text. Some people make use of keywords that are not really part of the text if only to attract more visitors through search engines. What they don’t realize is the fact that online users use these search keywords for a specific reason—and that is to go to the site that they wanted to visit. Let’s say your web site is about kitchen appliances. You want people to go visit your site so you use a lot of keywords like “office” and “home” appliances to attract all users who are looking for appliances. Users who use search engines to look for either office or home appliances will be disappointed to find that the site they were directed to don’t really have the products they are looking for. This is not good for your business because you are actually drawing in the wrong consumer base.

Phew, it sure is hot in the summer. And why won’t it be, seeing how the searing heat of the hot midday sun is threatening to evaporate my sweat just as soon as it is released from my glands! Driving with auto air conditioning switched on one day (there was a fault with the A/C compressor) I realized that I cannot live without air conditioning in my car. By the time I reached work, my hair’s all Matted down and I was drenched in sweat. This isn’t really conducive in an office environment especially if you’ve got an important client to impress,

If your car’s A/C compressor needs to be replaced, check out 1AirConditioning.com, a great site that caters to your A/C needs. Each time you make a purchase you need not worry about shipping, because it’s FREE! What’s more, it comes with a warranty so that you can drive around with your new A/C compressor with greater peace of mind!

Search Engine Optimization, just like internet itself, is not foolproof. Some people make use of unethical techniques and other dirty tactics just to ensure a high traffic volume for their web sites. This is known as spamdexing, also referred as black hat SEO. There are different methods that can be used, and all lead to one thing—the manipulation of the relevancy or the prominence of resources that search engines produce.

The term spamdexing—a combination of spamming (or sending online users unsolicited messages and other information) and indexing—was already used during the mid-‘90s, at the time when SEO is at its infancy stage. One of the most common types of spamdexing is keyword stuffing. A web master will put a lot of keywords in his web site that are in no way related to the general content of the page. Most of these words are hidden in the background (the font color used is similar to that of the background to hide it). Then there are gateway sites. These are web pages that don’t have contents of their own, only links that act as doorway for the real sites with real contents. These gateways are specifically designed to rank high in search engines but don’t really serve any purpose.

Google and other search engines have been vigilant about these bogus sites. They have improved their search process while putting up a fight against manipulative forces online. Yes, these dubious sites still exist today, but majority of these bogus web pages are already excluded from search results.