September 30, 2007

Biker Planet is one of those sites that makes you wonder…. what will they think of next?

One of the big pushes of the internet in recent years has been a concept known as ‘niche marketing.’ Niche marketing is about creating websites or products for very select demographics. So in the place of massive dating websites, we have seen Republican dating websites, AIDS dating websites, and now….

biker dating websites.

I guess bikers get lonely too.

A quick browse through random profiles is interesting. Most of the candidates for romance are middle aged, which is no surprise. Most are male and look like rednecks, which is also no surprise. The females - on the whole - are also unattractive, which is also not much of a surprise.

The problem with going after this sort of niche is it so massively skewed to one gender. Things like Republican websites are gender neutral, although undoubtedly that would also attract more guys. But a biker website? Not so sure. They would have to do a hell of a lot of marketing to get women to find out about and join. Otherwise the product will be no good.

Well, we’re back to the good ol’ days of Grand Final drubbings again!

It’s a curious fact of life that these matches are often - too often - not very interesting or exciting. As AFL fans, for the last two years we have been completely blessed by the games between West Coast and Sydney. Both were classics… both a joy to watch because of the intensity of both the teams.

There was only one side this year that was top class (as opposed to 5 last year) and they smashed up Port Adelaide in the only way they knew how.

Can’t really believe the comments that were going around about Port’s previous win against Geelong.

Geelong won how they did because of their loss to Port. They knew exactly what strategies would be employed against them. They had the advantage going into this game because it was a case of “your move next, boys.” It was Geelong’s chance to respond to the tactics with new ones of their own… and didn’t it work a treat.

As a finals series with three 100 point blow-outs, it wasn’t so great. Two good games - Hawthorn’s last gasp win and Collingwood’s over West Coast.