July 16, 2007

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Well, Newton Clothiers is chugging along at a slow but good enough pace.

 Three days ago I marked a small milestone which I’d like to share - I have my first 10 shirt customer.  He placed his fourth order three days ago to bring the total to double figures.

 He experimented with his last shirt, choosing a contrast colour with an unusual pattern, and the day after receiving it wore it to a meeting. He told me he got complimented on his shirt by all five people in the room.

 As a result of this I have a new customer, and a new three shirt order from a satisfied customer. I’m pleased as punch, and that’s the only reason I’m writing this.

Probably the number one thing that’s going to bring a customer back to me, even over fit, price, or quality is if they receive compliments from other people. We all want to impress when we dress.