February 27, 2007

And don’t Budweiser know it! Remember that “wasssssuuup!” campaign? Well, they actually had a record drop in revenue following that.

 This is from How to Manage and Measure the Word of Mouth Revolution” by Justin Kirby -

“Throwing money at the problem doesn’t seem to help—doubling campaign budgets for established products can lead to an increase in sales of just 1-2%. And quality over quantity doesn’t seem to impact on efficacy, either—great ads don’t mean great sales, as illustrated by the award-winning Budweiser “Whassup?” campaign in 2000. Budweiser’s US market share actually dropped 1.5-2.5 percentage points during the campaign, with sales in barrels falling 8.3%—the largest revenue drop the company had experienced since 1994. ”

http://www.marketingprofs.com/6/kirby1.asp

http://www.montanalinda.com Study Spanish intensively for one month in Costa Rica

http://www.workingabroad.org/teachenglish/teachenglish_spain.html Take the one-two month summer program and live in Spain doing English tutoring.

http://www.intrepidtravel.com/destinations/Mongolia Go to Mongolia.

I really want to go these things.

And guess what? I’m going to Mongolia in June! One down, two to go.